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  Home Page › Business & Commerce › Marketing
   
 

Marketing

   
 

Targeting the Affluent Consumer

Affluence is an interesting word. To some it means having the discretionary income to take a year-lo ... - Jim Koppenhaver
 

The Most Powerful Word in Marketing

One single word can do more to improve your marketing than any other word. And it isn't even close t ... - Bob Serling
 

The 21st Century Insurance Marketing System

What insurance agents and financial planners need to know if they want a to create a successful insu ... - Brian Maroevich
 

Distinguish Your Business From The Competition

How to gain more business by distinguishing your business online... - Biana Babinsky
 

Secrets of Trade Show Success

Are you considering participating in a trade show, home show or business showcase this year? If so, ... - Lorraine Ball
 

Lessons From a Six Year Old

The single most effective thing I ever did to grow my business (other than naming it after a flightl ... - Michael Katz
 

Direct Mail 02: The Stationary

The first article in this series focused on Direct Mail and Mail Order with emphasis on classified a ... - John T Jones, Ph.D.
 

Did You Market Yourself Today?

"If you build a better mouse trap - the world will beat a path to your door." "Go to school; get a g ... - George Torok
 

Event Planning and Production

When planning an event, there are many things to consider. Even if this event is as plain as any sim ... - Eddie Tobey
 

First-Time Direct Mail Donors: How To W-I-N Them Over As Repeat Givers

Don't ask me how I know, but in Alcoholics Anonymous meetings you'll sometimes hear a member mention ... - Alan Sharpe
 

Trade Show Giveaways: What Works

You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a ... - Mat Kelly
 

What is Your Marketing IQ?

What is your marketing IQ? Are you in need of a little help or are you marketing brilliantly? Take t ... - Alex Barrington
 
 

Packaging That Sells Products or Not

For the last couple of weeks I have been covering the negative impression that consumers have about ... - JoAnn Hines
 

Generational Marketing

Having run a multi-state franchise company with multiple brands it became obvious to me early on tha ... - Lance Winslow
 

Ammo, Ammo, Ammo

All the guns in the world do you no good without bullets. It is the same with media relations: You m ... - Harry Hoover
 

How to Know if Direct Mail Will Work for Your Business

Do a simple test and find out if direct mail will work for advertising your business. - Joe Farinaccio
 

6 Tips For Building A Successful Life & Business

Every business owner wants to succeed but how do you know when you have achieved that goal? Implemen ... - Brent Dees
 

IT Marketing: Direct Mail Tips

IT marketing can include direct marketing materials. To get a good response, address the readers? pr ... - Joshua Feinberg
 

Private Practice Marketing: Know Your Ideal Client

Do you know who your ideal client is? Here are some tips and tools for getting to know your ideal cl ... - Jeff Herring
 

Graphic Design, Direct Response Ads - Make Your Ad Jump Off The Page in 3 Easy Steps

3 easy steps to make your direct response ads jump off the page -- 1)Keep the message clear, 2)Great ... - Clayton Makepeace
 

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your ... - Suzanne Falter-Barns
 

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you can measure the success of your efforts by a mi ... - Martha Retallick
 

Improving Lead Generating and Conversation Rates: Think Like a Farmer

To harvest your leads and increase your s.ales first you need to plant a crop and tend to it. Here's ... - Charlie Cook
 

How to Use Flyers to Increase Your Business

Direct Mail may seem costly, if you do it right, then you will gain more business. Read this article ... - Bette Daoust, Ph.D.
 
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